Special techniques are used to calculate media coverage in the case of online publications.
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. To estimate how many visitors have seen a certain text material, you can use the following methods, as well as their combinations:
- find out how long the text was on the first page of the online publication and the total number of daily visits during this time;
- find out the size of the audience and the frequency of site updates;
- take into account other components, in particular the number of RSS feed subscribers; newsletters, auto-placement of materials in a blog or social network.
